What is a job interview for me if not just a big marketing scheme? I will soon be graduating and I will be on the hunt for that perfect job, and I will have to show the employer that I am worthy employee. I can do this by using the four S's of the marketing mix.
In this case, I am the product. I will have to show that I am of hugh quality, and the best of the best. My features would be that I am artistic, clever, and outgoing. I can give the employer options when it comes down to what I can design. I can use many different programs, across a few platforms, to create work that can have any style to it. My package would be my personality as well as my appearance. I would wear the right, quirky attire that a designer fits into, and I would smile big and show that I am one happy camper. With benefits, I think I would come with a some warranties and I would prefer no returns : ) My cost would be how much I am asking for as a new employee, this would depend on the exact position I am applying for, and how well qualified I am for the position.
Place is of importance. I am not much of a commuter so I would prefer to be looking for a job in surrounding towns, however for the right business, I may be willing to travel. Within those companies, place is of importance as well. How many employees do they already have? How many customers do they have? What target base are we working with in that given area? A smaller place, in a smaller town may not be able to offer as well of pay as a bigger, more established place in the city.
Interviews are not the time to be shy. I would need to promote myself in order to show what I got. I would need to advertise my portfolio as well as my resume. I would need to show off my skills and my personality to make me desirable for the position.
I have already mentioned a few things about the final S, price... but I just add that if I were marketing myself, I would not want to go too high in salary negotiation, however, I would not want to sell myself short either.
Overall, I think marketing yourself is not too hard to do. No one knows you better then yourself. It's all about the approach, and learning to correct ways to present it.
Is there a line between self promotion and being too cocky to employers?
