Wednesday, January 18, 2012

Difference between marketing, advertising, and propaganda?

In my opinion, marketing, advertising, and propaganda all go hand in hand, but they are all different.

Marketing - - Marketing is the approach we take when we want to sell a product, company, name, etc. It is a strategy that involves researching and analyzing a companies target, budget, and all things along those lines. Marketing is a very useful tool to do things such as raise profits and learn more about a company.

Advertising - - Advertising is related to selling a product. Through proper advertising, the viewer should leave wanting the product that the ad is selling. Today, we tend to see more advertisements than propaganda.

Propaganda - - Propaganda is more related to the human emotion and belief. This word, I feel, tends to have a negative connotation connected to it because it has been used in negative ways to get people to change their views and beliefs to those being shown. Unlike advertising, it doesn't relate to a product as much, more so ideologies.

Why do you think that propaganda isn't around as much as it used to be?

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