Sunday, February 12, 2012

In response to Ethan Gage - Online Ads to Surpass Print in 2012

Question: Is there any scenario in which print advertising is still desirable in comparison to online advertising?

My answer would be no. We are coming to a point where newspapers, magazines, and all other print media are becoming a thing in the past. Almost everything can now be found online, for free. So why would someone want to pay for any of those? I believe the only few circumstances would be if the viewer did not have to pay for it. An example of this would be a billboard. The consumer doesn't have to do anything other than walk or drive by it in order to get the message. Small print ads is what I think will soon be no longer. Social media is they new sharing platform of the world, and companies should and need to aim towards a marketing strategy that would get them on the internet.

My question: How do you think the fall out of print all together will effect the economy as a whole?

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